Blogging as source of passive income

It feels weird making a new blog post after almost three weeks of resting. Yes, it’s been almost three weeks since I made my last post (see Free magazines for Filipinos posted on November 15).

This posting hiatus happened for two reasons. One, I went to Singapore and Indonesia from November 17 to 23 and I hadn’t got the time to make any new blog post while I was away.

The second, more important reason was that the posting break was actually an experiment of mine. I was trying to check if blogging can indeed give passive income, and this I did by comparing my Google Adsense income before and after my last blog post.

Here are the results of this experiment.

Online income and posting frequency

I already noticed last year that there is no direct correlation between the frequency of posting and online income. In the article How blogging provides passive income, I explained that my Adsense income did not change significantly even if I only made 11 blog posts in one month as opposed to my usual rate of 25-30 per month.

This observation became more obvious in my recent experiment.

The Google Analytics graph below shows the number of ads clicked and level of Adsense income on this website before and after my last blog post on November 15. Prior to this last post, the income level and number of ads clicked have been pretty much stable.

The surprise here is that after the last blog post on November 15, revenue and ad clicks did not decline day after day for the next three weeks!

In fact, the average income (depicted by the dotted horizontal red line) is even higher during the three weeks with no blog post compared to the weeks when I was making posts. There were days too (as in November 26 and 29) that income peaked during the month.